Occupation：

MARKETING COMMUNICATIONS EXECUTIVE

Job Description：

• Plan, manage, execute and monitor overall marketing, communication, branding and promotion activities.
• Enhance brand image and sales of outlets through development of effective marketing strategies.
• Organize and monitor the function of customer relationship management.
• Ensure consistency and compliance of corporate image and branding in line with brand(s) requirements.
• Work closely with the management team and restaurant leadership team in monitoring the effectiveness of the marketing plan
• Overall responsible in the design and development of the annual marketing plan for the brand(s) assigned.
• Develop specific marketing activities based on the established marketing policy based on the Brand or franchise requirements.
• Prepare and present marketing budget for respective brand(s) that is in line with brand standards and overall financial budget.
• Support and facilitate the implementation of the marketing plan at the respective brand outlets.
• Negotiate with media agencies and other vendors to secure agreements for translation of materials into other form of media.
• Develop promotional material including marketing collateral and print copies.
• Ensure marketing materials are prepared according to the approved specification requirements.
• Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)
• Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion
• Experience in F&B is an added advantage

Requirements：

• Bachelor Degree in Sales/Marketing/Business Administration or its equivalent.
• At least 3-5 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
• Has a genuine interest and knowledge of food and beverage
• Strong network of connections is an asset, including media, social influencers and industry partners
• Self-motivated, creative flair, eye for details and resourceful
• Strong project management skills
• Excellent communication skills. Able to think and write strategically
• Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
• Those who embody the culture of the brand
• Service-focused, energetic and people-minded individuals with a can-do attitude
• Youthful and extroverted individuals
• Encouraged to establish a relationship with regular customers