Year 2008
The founder, Mr. Liu Zhihua, created the catering brand ChuanYangji , and the first store officially opened on Balestier Road.
BBQ & STEAMBOAT PRODUCT SINGAPORE PTE. LTD. was established in 2017, focusing on: soups, sauces, raw and cooked meat products, braised food products, prepared vegetable processing, etc.
The company adheres to the business philosophy of “doing things with heart, cooking with heart” and always adheres to the corporate mission of “making catering simpler” to reduce costs and create value for customers…
Aiming to make dining simpler
Be a world-class food company
Begin with the end in mind, resilient and continually improve
The founder, Mr. Liu Zhihua, created the catering brand ChuanYangji , and the first store officially opened on Balestier Road.
ChuanYangji Kallang store officially opened for business, and the central kitchen began to be laid out in the same year.
In order to achieve the business goals of product standardization and brand chaining, a central kitchen “Singapore Huahui Food” was established to provide finished and semi-finished products to stores. Product coverage: soups, sauces, hot pot meat products, etc. The “Chuanyangji” store has implemented a “chef-less” and “knife-less” kitchen, which greatly improves human efficiency and square footage efficiency.
The “Chuan Yang Ji” flagship store officially opened in Chinatown. During the same period, “Singapore Huahui Food” expanded the popularity of its stores to the hot pot products have been fully introduced to the retail market and have been successively entered into dozens of local online and offline channels.
“Singapore Huahui Food” aims at the trend of Chinese catering going overseas and combines its own product research and development and production capabilities. The central factory has added OEM/ODM food processing services. The factory has been expanded to 17,000 square feet, and its current business scope is: soups, sauces, prepared dishes, seafood, OEM processing of stir-fries, OEM processing of Western cuisine, etc.
Since its establishment, the company has been committed to ensuring high-quality products, first-class services and reasonable prices to create an excellent corporate reputation.